Shopping experience
- The unanswered questions that stop online sales, and how to answer them in timeMost sales lost on a product page start the same way: with a question nobody answers. Here are the most common ones and how to deal with them.
- Choice overload in ecommerce: when a big range holds shoppers backThe jam study says more choice sells less. The research that followed is more nuanced, and that's exactly why it's useful for understanding what happens in an online shop.
- How to help customers choose the right product onlineYour customers reach the right category in two clicks. The hard part comes next, when they have to work out which of forty products is theirs.