Blog
- Agentic commerce: what it is and what has actually happened in the past yearThere's a lot of talk about AI agents that shop for people. Here's what has launched, what has stumbled and what an online store should actually do today.
- How products show up in ChatGPT, and what your store can do about itMore and more people ask ChatGPT what to buy. Here's how it picks the products it shows, where the data comes from and what your store can do to be among them.
- SEO vs GEO for ecommerce: what really changes and what stays the sameMore and more agencies are selling "GEO" to get you into ChatGPT or Google's AI answers. Here's what's actually known, what isn't and what deserves your time.
- How to use AI in WooCommerce: what exists, what's coming and where to startWooCommerce ships with very little AI and leaves most of it to plugins. Here's what's available today, what's still coming and where it makes sense to start.
- How to use AI in Shopify: what the platform already does and what it doesn'tIf you run a Shopify store, you already have more AI than you probably use, much of it free. Here's what the platform includes, who each tool helps and what's left uncovered.
- Conversational commerce: what it is and where people already shop by talkingShopping by conversation is no longer a prediction: it happens on WhatsApp, in shop chat windows and in assistants such as ChatGPT. What they share and what differs.
- Product discovery: why shoppers can't find what you actually sellPlenty of sales aren't lost because you don't have the product, but because the shopper never gets to see it. Here's how product discovery works and how to improve it.
- The unanswered questions that stop online sales, and how to answer them in timeMost sales lost on a product page start the same way: with a question nobody answers. Here are the most common ones and how to deal with them.
- Choice overload in ecommerce: when a big range holds shoppers backThe jam study says more choice sells less. The research that followed is more nuanced, and that's exactly why it's useful for understanding what happens in an online shop.
- Chatbot or AI shopping assistant: what's the difference?Both appear in the same chat window, but one sorts out questions about orders and the other helps people choose what to buy. How to tell which one your shop needs.
- AI in ecommerce: where it really changes shopping, and where it doesn'tAlmost every ecommerce tool now claims to use AI. The useful question isn't whether to use it, but at which point in the purchase it changes something for your customer.
- How to get your product catalogue ready for AIAn AI assistant can only recommend a product well if it's described well. Which product data really matters, and how to review your catalogue without rewriting all of it.
- Semantic search in ecommerce: what it is and when it really helpsYour search box finds what shoppers type. Semantic search tries to find what they meant, and that changes which searches work and which don't.
- How to help customers choose the right product onlineYour customers reach the right category in two clicks. The hard part comes next, when they have to work out which of forty products is theirs.
- What an AI shopping assistant is — and when it actually helpsFinding a product and deciding which one to buy are different problems. An AI shopping assistant can help when shoppers know their need but not yet the product.