Conversational & agentic commerce
- Agentic commerce: what it is and what has actually happened in the past yearThere's a lot of talk about AI agents that shop for people. Here's what has launched, what has stumbled and what an online store should actually do today.
- How products show up in ChatGPT, and what your store can do about itMore and more people ask ChatGPT what to buy. Here's how it picks the products it shows, where the data comes from and what your store can do to be among them.
- SEO vs GEO for ecommerce: what really changes and what stays the sameMore and more agencies are selling "GEO" to get you into ChatGPT or Google's AI answers. Here's what's actually known, what isn't and what deserves your time.
- Conversational commerce: what it is and where people already shop by talkingShopping by conversation is no longer a prediction: it happens on WhatsApp, in shop chat windows and in assistants such as ChatGPT. What they share and what differs.